Why I Love Small Business Marketing
So I get asked this question a lot - "How come you only work with smaller local business websites?"
Well, I was not sure how to answer that at first. Then I thought about it and said, "Because I don't like to help big businesses." Now, what I mean by that is the larger companies are less significant to me because they don't usually need help. They are established. That's how I know they are not in need of help. Dumb logic on my part but that is how I look at it. If I were to take a job and market with a big company, I would be just another number. That's not to say that being a full-time employee of a large business wouldn't be stable and fulfilling. It would not be as fulfilling to me. As a marketer, I have to be able to react quickly when a client asks how many site hits did they get last month? Or what is the main affinity category of their customer? Or what can we do differently from the competition? Answers. That is all people want, solutions to their problem. With the current state of marketing, the game has changed so fast that I want to be able to share that with smaller businesses. Everyone has a blog, or a vlog or a Ted Talk or whatever. Every one of them does not need business on a regular basis. My clients do. Their businesses usually require daily customers, meaning lead generation. Without leads, there are no sales. Without sales, no business. They are the backbone of our country, and they need the trust of a marketer that is not in it just for the money. Don't get me wrong, the bills have to be paid, but I like the satisfaction of coming in, finding holes in their existing digital strategy and then helping them grow. I know what I do works because I have seen it with my own eyes.
Sins of our father
I have made plenty of mistakes in past business. I used to think mistakes were the end of the world. At one point they were. But then I woke up and realized that the mistakes I made ended up being an experience. The experience that allowed me to grow in my life and skills. Instead of just trying to take care of myself at work and doing the job, I could take what I learned and use it to help others. Kind of like the Robin Hood of digital marketing. Many SEO/digital marketing companies charge a big amount of money for work my clients can't do. These companies know this, but they charge for their time, which adds up. As the client pays them, how do they know they are getting their money's worth. Well, you don't. Business may increase but what is it costing? Am I measuring and testing enough? Am I checking the proper analytics? Are there technical issues their website has? That is what I try to show my clients; what they are getting for their money. Why not? Everyone else wants to get famous or rich fast. I get it. I wanted that too back in the day. Now, as I have moved into my 40s, it is better to focus on strengths and not waste time doing things I don't want to. And the main thing I don't want to do is help someone who doesn't need it. I want to focus on my clients who are smaller than the big guys and help them make a dent. Could I charge more? Sure. Easily. Would I like to sleep at night? Yes. That is why I only take on clients a few at a time. So they get the attention they deserve. It's their investment but my reputation when I help them. Having a good reputation pays off in more ways than you can believe.
PS: This website and blog are obviously not geared toward maximum SEO rank and optimization. It is a reference tool my clients tell others, potential clients. Then they can get ahold of me through this referral which is the best measurement of my success in solving my client's needs.
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