What is SEO?

SEO, Search Engine Optimization, is the practice of guiding the development or redevelopment of a website to achieve maximum visibility on the major search engines for selected words and phrases.

So what?

You can spend $30,000 on a fancy looking website if you want to, but will it get you more business? If your business goals are to get more customers, you need an SEO marketing plan. Do you know what your best keywords or keyword phrases are? Have you ever done a keyword analysis? In the old days, keywords used to play a significant role in search engine ranking. Today they are one piece of a bigger puzzle when it comes to search. Other factors include URL structure, redirect chains, compliance, links, content, redirect loops, and m any more. I am sure you have gotten SEO marketing advice before from other digital marketing agencies. SEO firms always "promise" the best search ranking and new content development. They always promise results for high page rank immediately. Stay away from companies like this. Will SEO help your website grow your business? Absolutely. However, it takes time for real search traffic. There are almost a million online searches every second on Google alone. Think about that. Every second that your site doesn't show for relevant searches or questions on Google, Bing, or Yahoo, you are losing business. SEO marketing, when done correctly, is the answer to getting found on the internet. The next part is getting calls.